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DMO AI Adoption Maturity Assessment

This survey is designed to help your destination understand its current level of AI maturity across key areas, including strategy, data, technology, and team capabilities. Your responses will generate a clear snapshot of where your DMO stands today and identify opportunities to strengthen and scale AI adoption. This assessment takes just a few minutes to complete, and all responses will be kept strictly confidential and will only be reported in aggregate for industry benchmarking purposes.
We want to thank the team at Rove for their time and resources preparing and enabling this initiative.

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Please identify your organization:
Please identify your organization:
Please enter the name of your destination organization (optional):
Why are we asking this question?
To enable analysis for benchmarking of AI maturity across dimensions such as organization size and other relevant characteristics. As a reminder all responses will be kept strictly confidential and will only be reported in aggregate for industry benchmarking purposes.
Strategy and Leadership
 
Nascent
Leading
1
2
3
4
5
AI is formally included in our strategic plan or organizational roadmap.
1=None
5=Fully embedded in corporate plan
There is clear leadership ownership and executive sponsorship of AI initiatives.
1=None
5=Dedicated C-level AI champion
Dedicated budget or funding has been allocated for AI projects.
1=No budget
5=Multi-year dedicated AI investment
AI initiatives are aligned to measurable business objectives.
1=No link
5=All AI projects have measurable KPIs
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